Retailers: 3 Ways To Encourage Customers To Buy Your Gift Cards This Holiday Season

Offering gift cards in your retail store is a win-win situation. It allows your customers to share their favorite store with their loved ones during the holidays, and it also provides a fast, easy and fantastic gift option for those who don't know what to buy for the people on their list. Plus, it's a great way for you to bring in new customers and make nice profits during the holiday season.

However, you might be afraid that your customers won't buy as many gift cards as you would like for them to this holiday season. Luckily, following these tips can help you encourage gift card sales this year.

1. Design Attractive Gift Cards

Consider giving your gift cards a new look for the holiday season. Hire a gift card printing company to help you come up with nice holiday-themed designs and to print your gift cards for you. It's a good idea to choose a few holiday-themed gift cards in different colors and styles; for example, you can choose gift cards that have cartoon characters and that are kid-friendly, fancier-looking gift cards to give as gifts at work and funny and cute designs that will impress anyone on your customers' lists.

2. Display Them the Right Way

Display your gift cards in a way that will make customers want to buy them. Along with keeping them near the register for impulse buyers, you can also display them near greeting cards for people who are looking to give a little something extra, near small items that might be used as stocking stuffers and in other clever areas of your store. Also, consider offering gift card holders, stuffed animals with gift card slots and other gift items that might be gifted along with your gift cards.

3. Offer a Special Deal

Consider offering a special deal this holiday season for those who buy your gift cards. For example, you might give a small gift card for free if a customer buys a certain monetary amount in gift cards, or you can give gift cards to those who sign up for store credit or who spend a certain amount on other items in your store.

If you want to sell as many gift cards as possible this holiday season, consider these tips. If you do, you're sure to be pleased with the number of gift cards that you sell at the end of the year. Visit a website like to learn more.