If you want to increase your customer base, magazine advertising provides you with a great opportunity to reach people looking for your products or services. You have the option of using a small magazine publication in your area, or you can pay a higher fee and use a large scale magazine to reach the country. Below are the different types of magazine advertising you can choose from.
You have likely opened a magazine and seen a print insert stapled in the magazine, or a blown in advertisement, which are cards that are loosely placed within the pages of the magazine. Businesses today are using much more creative magazine inserts. For example, you could insert your own business card, a swatch card, or an insert cut into a special shape.
There are likely some specifications on what you can use, such as the size, shape, materials used, etc. What these specifications are depends on the magazine you are using them in.
You can hire a company to create the type of advertisement you want, as well as print them out for you. This can be beneficial, as they will know the best fonts, colors, images, etc. to use to make your advertisement the most successful.
Advertorials are generally a full page ad and tells a story with a headline that catches people's eyes. For example, if you have a business that offers weight loss pills, you could use something for the headline like "I was overweight, but lost 100 pounds using these amazing weight loss pills." Readers pay more attention to something like this than a simple advertisement.
Instead of purchasing an entire page of advertising space in the magazine, you can share the costs of this space with other businesses in your area. This is known as collective advertising. It is best if you share space with companies that are associated with your products. For example, if you sell gardening supplies, you could partner with a local landscaping company. Contact the magazine to find information about the prices for this type of advertising. They can also get you in touch with other companies that want to advertise in this way. If you do not have someone in your business that is knowledgeable, you may want to hire an advertising company, like Flottman Company, to help you create the best advertisement.
If it is in your budget, try more than one of the advertising options above to increase your customer base even more.